A personalized SWOT analysis can help you understand your own strengths, weaknesses, opportunities, and threats. A SWOT creates self-awareness by identifying strengths and weaknesses that are important for personal and professional development. This analysis helps you set goals by matching strengths to opportunities and addressing weaknesses to mitigate threats. In your career development, knowing your SWOT helps you in decision-making by preparing for potential challenges and how opportunities align with individual strengths and goals. It also helps with personal branding by highlighting unique skills and qualities. A personal SWOT analysis is a tool for making informed decisions, pursuing effective goals, and increasing self-awareness in personal and professional endeavors.I introduce the SWOT process to you so that you can create your personal SWOT; together, we will discuss the results you should use in the next steps in your career planning journey.